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Blog

Funny Business

With a career in the format stretching over 25 years, the elder statesman of the modern late night talk show is inarguably Conan O’Brien.

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Matt
Contextualized

Over a decade ago, the German company K-fee was charged with selling energy drinks, at a time when Red Bull was dominating the category with an emphasis on thrill-seeking and high-energy activities, like the type those who enjoy their product might engage in.

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Matt
Speed Kills

Advertising is a business predicated on getting attention, and yet nowhere else will you find such commitment to the diminishing returns of repeatedly doing the same thing.

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Matt
Lost, In Time

Recently, I helped a friend compile his notes for a talk he was giving on the history of advertising.

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Matt
Substance

Metal Gear Solid 2: Sons of Liberty, written and directed by the legendary game designer Hideo Kojima, was released for the PlayStation 2 in 2001. One of the plot points revolves around the control of information - namely, how a flood of trivial information will overwhelm humanity to the point where challenging facts and valuable knowledge will be completely drowned out.

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Matt
The Truth Shall Set You Free

“Good food, good eating, is all about blood and organs, cruelty and decay,” is the sentence that begins Don’t Eat This Before Reading, the New Yorker article which served as the genesis of Anthony Bourdain’s landmark memoir, Kitchen Confidential.

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Matt
Rejecting Safety

To quote advertising legend Dave Trott, advertising should be about “jolting people out of their unthinking, routine behaviour”.

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Matt