Somewhat ironic for a marketer, one of the hardest things Matt Rawle ever has to do is talk about himself.
He grew up on top of a hill in Halifax, Nova Scotia, during the rise of the digital age. While there have been a lot of neat and useful things to come out of this new frontier – infinitesimally increasing amounts of things to watch and do and see online, the ability to directly buy a stuffed Alpacasso from a retailer in Japan over 10,000 kilometres away, online multiplayer – digital doesn't have all of the answers, and it's become somewhat of a trap to think that it does.
As a copywriter, he is incredibly interested in how language can be used to connect people. The best marketing efforts relate to individual people with their own lives and problems, and the greatest works of the last fifty years simply weren't concerned with things like targeting.
Since the world doesn't deal in absolutes, sometimes he needs to wear his proverbial other hat. He is Advanced Google Analytics certified and has extensive experience with Wordpress, HubSpot, and multiple social media networks.